To make a sale your business needs to be at the forefront of the online search results. That is where SEO comes in. There is a lot to know and understand about SEO. Here are four things to know.

1. Keep It Unique

Writing the same thing over and over, while it may seem like the easiest option is actually bad for your business. Not only do the algorithms check for unique content as a reason to boost an article in rankings, but so do customers. Constantly putting out different and new content will bring people to your site to read all of the information you have to share.

2. Track Using Web Analytics

You can’t just know how well your SEO is doing by searching your business on Google. You need to get a search engine tool like Google Analytics that will help you know what kinds of clicks you are receiving on your content. If you use an SEO reseller they will be able to track the success of your plan and know if any changes need to be made.

3. Think of the Audience

Every company has an audience; a type of person who you know will be shopping at your store. Have your content focused around that audience and not just the search rankings. If you first write good content that your clientele will want to read and share, then that can help the rankings.

4. Link to Other Websites

Linking to other websites shows the reader that you want to help them know more about the topic, not just get a sale. Even though you do want to make a sale, you can earn their trust this way. Take the time to research which links to include in your articles and make sure they aren’t spam links because that can do the opposite of help.