How To Make the Biggest Impact at a Trade Show

Boring Trade Show Businesses are Minting Billions. Here's How.

Trade shows are a fantastic way to get a lot of people to see your product that might not have seen it otherwise. That’s why it’s essential to get the attention of every person that walks by. You want to bring attention to your booth without being obnoxious. Here is how you can get noticed at a trade show.

Focus on Your Display

Your booth’s display is going to be the first thing people see when they walk past. If you have a boring banner with your company’s name and a couple of streamers, they likely won’t want to stop and see what you’re about. Instead, work with a trade show display company MA that can print you large, colorful graphics that make an impact.

Make it Fun

People want to be entertained when they’re at a trade show. Do demonstrations of your product, play games, or hold contests. You want to excite people and get them to come back. Getting people actively involved will give them a better idea of who you are and what your product does. It’s always going to make a good impression, which definitely won’t hurt.

Talk to Everyone

The purpose of trade shows is to network and have people learn about your business. When people pass by your booth, greet them and invite them in. Explain how your product might benefit them in their day-to-day life. Whatever you do, do not simply wait for people to come up to you. That is the surest way to waste your time at the trade show.

Choose a Good Location

Location is vital when at a trade show. The more people you have walking by your booth, the more exposure you’re getting. Plan ahead so you can get a desirable booth size and location, but be willing to be flexible. If there is only a tiny booth left in a great location, take it. It’s going to be a bigger benefit to you than a larger booth tucked away in a corner.