Category: Business News

The year 2020 is one in which women leaders took center stage as countries with women leaders emerged winners for their outstanding performance in the fight against the COVID-19 pandemic. Kamala Harris became the first woman vice president of America. On the other hand, Scotland became the first country to allow universal access to menstrual products. 

The above strides and many more represent the incredible steps that have been taken to create a more inclusive society. At this rate, gender inequality will be a thing of the past in 100 years. 

Some women are business leaders, and through them, we’ve seen a tremendous change far and beyond the companies they lead. 

As we mark this year’s international women’s day, we look back at some women who’ve been inspirational to Indians and the world. 

Arianna Huffington

She’s been playing a significant role in revolutionizing how the news is consumed and she’s redefined success to mean not just health but happiness too. Research has shown that 40% of women in stressful jobs are at risk of suffering from heart disease. Arianna began with a start-up team of five and has grown into a global giant employing hundreds of people and spreading across eleven countries. Phenomenal! 

Peggy Liu – Chairperson of Joint U.S – China Collaboration on Clean Energy

The TIME magazine hero of the environment for 2008, Peggy Liu, was named one of the top fifty innovative leaders in China. Peggy believes in a shift of the economy, which will be a meaningful driver. She believes that it’s not about jobs. It’s about having passion for the job that you do. She dedicated her life to volunteering and being the chair of JUCCCE. She wants to help bring forth a greener China where sustainability takes priority. She’s demonstrated how passion and integrity can help you grow and scale the success ladder.

Robin Chase – Former Zipcar CEO 

Robin is the founder of one of the world’s largest car-sharing companies, Zipcar, and has time and time again shown how one can use technology to reinvent any industry. She has continually demonstrated how tech-driven businesses can transform our lifestyles and the world. 

She has had that vision of transforming the world through technology and achieved it through hard work. For her, “luck is where preparation meets opportunity.” She believes that success is 1% inspiration and 99% execution. What a woman!

Christine Souffrant – Pioneer Vendy and Hult Alumnus

Christine’s social enterprise Vendy was selected by Clinton’s global initiative as a commitment for poverty alleviation. Through its partnership with IBM, it scaled to 150 countries. The program was about using an online platform and mobile technology to help street vendors and artisans worldwide sell their valuables globally. 

Other women like Karen Levine, Founder and CMO of PeachSkin Sheets, have made an indelible mark in the organizations they lead. Millions of lives have changed through their hard work and resilience. …

There are a lot of reasons why a person or group of people may need to enter the United States. Some are looking to get an education, while others are in the country for employment reasons. No matter the reason, they must have a visa in order to be in the country legally. And it may surprise you that not all visas are the same. Here are some things about the E1 Visa that will help you know if it is right for your needs.

The E1 Visa gives people and companies the right to enter the country for the sole purpose of engaging in international trade. Here are some other that must be true before you can get this kind of visa.

• You must be a legal citizen of the other country.
• The company must be based in your home country.
• The volume of trade should be substantially high.
• Half of the trade must take place between the U.S. and the other country.
• You will have to be an employee of the company.

There are a lot of things that must be true before this kind of visa can be approved. If you are uncertain about the process, then it would be a good idea to consult a legal firm that specializes in the E1 Visa Los Angeles.…

Starting an online business is one of the best ways to easily start a business with little capital. Even for those who have physical businesses, an online branch is now very important. If you want to start an online business, it is important to know the right steps to follow to start the business. Some of the steps that you can follow to start an online business are discussed subsequently.

Know the type of online business you want to do

The first thing you want to decide is the type of online business that you want to engage in. They could range from selling products to offering services. The internet provides a large market for any type of business you want to do. You can list out some online businesses you are interested in and do some research about their viability. You can read reviews about other companies that are offering the same business on Britainreviews.co.uk. With the reviews, you will get an idea of why people patronize such businesses and see if you can meet their needs.

Get a company name and sort out legal issues

After you have settled for the type of online business you want to be involved in, the next thing will be to choose a company name. When considering a company name, check to be sure that the domain name for the company name you are choosing is still available. If it is not, it will be better to change the name of the business to a name that the domain name is still available. It will help to make sure the name of your company is the same with your website address and it will make it easier for people to find you with either your business name or domain name.

Get a domain name

Once you have settled for a business name, get a domain name immediately. Domain names are easy to register as all you have to do is look for a web hosting platform and register the name. You don’t want the name you have chosen as your business name to be registered because you delayed a day or 2 after choosing the domain name before registering. You should read some hosting companies reviews to know the right website to host your online business website before buying a domain name with them. If you are going to patronize a company to help you build your website, then you might want to contact them first and let them start the process. This would save you the stress of having a domain name on a different platform and host on another or trying to move the domain name to the platform you want to host the website on.

Build your website

The next step is to build your website. Depending on your level of computer knowledge, you might be able to use platforms like Magento, Shopify or WordPress to build your website. On the other hand, you might not have enough …

Without a doubt, education is vital for a successful career or business. However, continuous learning is important to sustain a career and keep moving forward. According to an article by Training Magazine, more than 100 organizations that perform well in business have a $30.2 million budget set aside for employee training.

For several organizations, including global workforce companies, providing online training for their employees has helped improve customer satisfaction and drive more revenue. In this article, we’ll look at four ways education can help you improve your online business.

Saves Time and Gets Results

Education helps you get better at your business and save the valuable time you would typically spend. If you’re taking classes in your niche, you will also learn industry-leading practices to stay ahead of the competition. This will help you get better results, attract sales, and boost profit in your business.

An online learning portal like Shaw Academy can also increase output and productivity as these online portals offer flexibility, and you can even work while learning. With online education, you’ll get access to resources and materials that are not readily available in certain areas. You’ll also be able to control your learning environment and develop a deeper understanding of your business.

Generally, continuous education, such as taking one online, helps you stay relevant in your niche. For example, as a fashion designer taking online courses, you can quickly learn anything that changes in the real world. You don’t have to use old practices in your designs; you can take the updated blueprints and use them to move your business forward.

Education Improves Your Confidence Levels

Getting a good quality education helps you to build confidence and believe more in your abilities. This increased self-confidence can help you greatly in your business. With the right education, you know what to do and when to do it.

Your confidence level in your online business will also help you earn respect from your employees and build trust with your customers. And as you may already know, gaining customer’s trust is an excellent advantage for any online business.

Another advantage of online education is a recognized certificate of completion, which shows you’re an expert in your field.

Helps You Build Business-Specific Skills

The only way to build business-related skills is through education. Skills like leadership and managerial skills, time management, tech skills, communication skills, and others related to your specific business can be built through education. Learning is lifelong, and if you’re too busy with running your own online business, you can lose sight of where you should develop and become a barrier to your own business.

To make learning and education easy for you and your business, you can enroll in online classes and take them at the comfort of your office. Another benefit of online courses is the flexibility they bring. You can also learn at your freedom as you don’t have to commute to a physical class or drive in the snowstorm. The good thing is …

Each company has a vision and a set of goals and objectives to translate that vision to reality. 

The planning and execution that goes into achieving those objectives constitute strategies.

Business strategies are the fuel that helps the company drive towards its goals.  A business can go haywire and fall behind competition without a well-planned strategy.

A lot of idea generation and planning goes into building winning strategies. The leadership invests significant time doing a complete SWOT of their product and resources to identify profitable opportunities.

Any lack of strategies can result in business loss.

Here are 7 steps to develop winning business strategies

Develop a vision

You know your purpose behind the business. Develop a clear vision statement for that purpose. Define what brings you here. What type of business do you want to be? And, how do you want to serve your customers and society?

Identify and define your competitive advantage.

Why should your prospective customers approach you? What makes you unique? How are you better than your competitors? Define all of these value propositions. Your business strategy should consider how your company will offer its competitive advantage in terms of product, price, services and more.

Read about Shady Elhami and Michele Romanow and their competitive advantage.

Identify and define your target market.

Even if you have a unique product, it won’t be of value to everyone. Know what makes you different, what your unique value proposition is. Define your target customers accordingly. Poor targeting can hamper your brand. Defined targets will allow you to integrate your sales and marketing approach.

Look at the bigger picture.

Successful companies like Element Chaufant Tempora develop strategies for the whole year and not just a quarter. While short milestones are essential to track your business growth, you need annual planning to derive your market share.

Include your key employees in the strategy development process

A company’s leadership is responsible for strategy development. But, they get the market and customer data from people working for them. A more inclusive approach to the strategy building process can give leadership new insights and create more transparency in the organization.

Research

Conduct relevant research and pull out facts before planning. Don’t develop strategies based on assumptions. Study your market, and competitors well and do a SWOT at each phase of your strategy development process.

Execute and measure results

A good strategy should be actionable and measurable. The leaders should delegate responsibilities to functional heads for the timely execution of business strategies. Build short term goals for the strategy execution and set key performance indicators (KPIs) to track the results. 

Repeat your strategy cycle annually.

Strategy planning and execution don’t happen overnight. It requires a lot of effort to design a profitable roadmap, for the company’s profit and the well being of people working for it. The senior management in a company reads and compares many data to develop winning strategies for their business, and the employees work hard to execute the plans for successful results.…

Different types of businesses require different types of marketing. For instance, a business that serves local clients will benefit more from location-based marketing. Online businesses might require other types of marketing campaigns to increase sales.

Location-based marketing is one of the best options for restaurant geofencing in Atlanta. In most cases, restaurants depend on the locals to make profits. Therefore, if you run a hotel and wish to make huge profits, it is advisable to focus on location-based marketing.

Location-based marketing helps the advertiser to target potential customers in their location. With geofencing, restaurant owners can build invisible boundaries to identify areas where their potential customers are likely to visit. The process involves using smartphones, where people are added to the marketing list as soon as they enter a geofenced region.

This technique is known to increase restaurants’ sales since the chances of an individual visiting a nearby hotel are high. Once they enter the geofenced region, the advertisement sent to an individual could be what they have been looking for in that area. This will make it easy for them to locate your restaurant. The larger the geofenced area, the more potential customers will enter the advertising list. All you have to do is find a reliable company that offers geofencing services, and you will not regret using location-based marketing.

The main advantage of location-based marketing is that it enables restaurants to reach their target audience through accurate location pinpointing. Among the areas that can be covered under location-based advertising are your competitors, the surrounding area, and your restaurant. Location-based marketing has proven to be a reliable technique in placing restaurants at a better position in the competitive edge. This is achieved by increasing the number of sales, which, in turn, increases profits. An increase in the number of sales means a high chance of word-of-mouth advertising.

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