Since it’s said that 87 percent of people go to your website before they visit your business or reach out to you and 96 percent state that the website greatly affects whether they’ll select your service, it’s incredibly important to have a strong website.
If you’re having difficulty coming up with a website to match your vision for your company, here are some guidelines you can use.
Think About Words and How They Look
Consider what five words you’d use to describe your business (or yourself if you work solo). Think about these words as a kind of mantra while you build the site. Then, think about companies you admire and the fonts/colors/etc. they use for their branding. Put together a brand guide and get feedback from employees and clients if you have them already.
Logos Are Key
Come up with a simple logo such as your company’s name in a stylized type. Add in a symbol that represents the spirit of your brand. Remember that it doesn’t have to mimic what you do directly, but it should draw in your target customers.
Simplicity with a Mobile Design
Make sure that your site is available in a mobile format. Many people are on the Internet on their phones and tablets these days. The website should be simple with plenty of blank space. It should be easy to navigate and potential customers should be able to locate exactly what they want/need without a hassle.
Whether you’re looking for a website for your own services or for a larger company that you run, you might look to a design agency like Bungalow Creative for assistance. This will ensure that you have professionals on your side who know the industry and how to portray your business in the best possible way.